8 Best Bulk SMS Service Providers in India (2025): The Ultimate Comparison Guide
Are you struggling to find the best bulk SMS service provider in India for your business? With countless choices in the market, making the right choice can feel overwhelming.
I’ve been there too. After testing dozens of providers and gathering feedback from hundreds of businesses, I’ve compiled this comprehensive guide to the top 8 bulk SMS services in India that deliver exceptional results in 2025.
Why Bulk SMS Still Dominates in the Digital Age
Despite the rise of newer marketing channels, bulk SMS remains one of the most powerful tools in your marketing arsenal. With a staggering 98% open rate (compared to email’s 20%) and 90% of messages read within 3 minutes, SMS marketing offers unmatched reach and engagement.
For Indian businesses specifically, bulk SMS provides:
- Direct access to India’s 1.2+ billion mobile subscribers
- Higher conversion rates than social media or email
- Cost-effective marketing with measurable ROI
- Instant customer communication that bypasses internet requirements
Important note: The following services are not ranked, so conduct your own assessment before making a purchase.
List of Top 8 Bulk SMS Providers in India
I’ve personally evaluated each provider based on reliability, features, pricing, customer support, and real user experiences. Let’s dive into what makes each option stand out:
Below is a complete comparison of India’s most popular and best SMS providers.
1. Digimiles: Best Overall Bulk SMS Provider for Small Businesses
Why they’re exceptional: ISO 9001:2015 certified with the perfect balance of affordability, user-friendliness, and premium features.
Digimiles has quietly built a reputation for excellence in the A2P messaging space. Their platform stands out with comprehensive SMS solutions and genuinely helpful customer service that’s rare in this industry.
Standout Features:
- Intuitive dashboard requiring minimal technical know-how
- Real-time graphical delivery reports for campaign tracking
- Seamless HTTP API integration for developers
- Premium routing with minimal latency
- 6 alphabetic sender ID for service alerts and numeric ID for promotional texts
Their impressive clientele includes Tinder, Bank of Baroda, Times of India, and Delhi Public School—proving they’re trusted by both startups and established brands alike.
Pricing: Basic plan starts at â‚ą1,375+GST for 5,000 contacts with flexible scaling options.
Digimiles awards:
- Best Value (Software Suggest, 2023)
- Most Popular SMS Software (2024)
Also read, How to Shift from Your Existing Bulk SMS Service Provider to Digimiles
2. Gupshup: Best for Multi-Channel Communication Needs
Why they’re exceptional: When your business needs extend beyond just SMS to create cohesive cross-platform messaging strategies.
Gupshup’s robust cloud messaging platform has become the go-to solution for businesses requiring seamless integration across SMS, WhatsApp, Facebook Messenger, and Viber channels.
Standout Features:
- Real-time customer engagement across multiple platforms
- Sophisticated automated response systems
- Highly personalized messaging capabilities
- Seamless multi-channel integration
- Built-in compliance features to navigate regulatory requirements
Their award-winning platform has established itself as the industry leader in conversational messaging solutions—particularly valuable for businesses seeking comprehensive communication tools beyond basic SMS.
Pricing: Customized plans based on volume and feature requirements.
3. Infobip: Best for Global Enterprise Communication
Why they’re exceptional: Unmatched global reach with 17+ years of experience in international messaging.
For businesses with global communication needs, Infobip stands tall with their worldwide presence and robust infrastructure. Their platform excels in reliability and scalability, making them the preferred choice for enterprises with international customer bases.
Standout Features:
- Unified dashboard for global messaging campaigns
- Advanced integration with popular CRM tools
- Automated messaging based on customer behavior
- Comprehensive performance analytics
- Enterprise-grade security and compliance
Pricing: Custom enterprise pricing based on volume and feature requirements.
Also read, Bulk SMS for School and College
4. TextLocal: Best Feature-Rich SMS Platform with Multi-Language Support
Why they’re exceptional: The most comprehensive feature set with support for 20+ languages and rich media attachments.
Though UK-based originally, TextLocal has become one of India’s most beloved bulk SMS providers by offering an unmatched range of features that go far beyond basic text messaging.
Although TextLocal is a U.K based company, it eventually developed as one of the leading bulk SMS providers in India, won the hearts of consumers, and made it to our list.
TextLocal offers many features and services that help businesses stay connected with their customers. Get their services, and you’ll get reliable, affordable, and easy-to-use SMS solutions designed to meet the specific needs of businesses of all sizes.
Its scalable platform can be easily integrated into any existing infrastructure, making it the best SMS solution for mid and large-scale enterprises.
TextLocal offers a basic plan of Rs.1475+GST, which lets you send Service alerts, Promotional SMS, and OTPs for up to 5000 contacts.
Clients love the sheer number of features this Text Local has. The fact that you can personalize your bulk SMS and compose it in more than 20 languages is quite impressive. And you’re allowed to attach images, PDFs, videos, spreadsheets, and other file types.
The real-time delivery report feature also means you’ll be able to gauge how effective your campaign outreach is.
The best feature we like the most is 2-way SMS; brands now can record their customers’ and prospects’ responses via specific short and long keywords. However, you need to pay to avail of this addon.
With a whopping 1 Billion SMS pushes per month and over 225,000+ customers, Text Local is India’s best-in-class and must-try bulk SMS company. Their essential client list includes giants like DLF, Urban Ladder, Bisleri, intel, Apollo hospitals, RentoMojo, Fortis, etc.
TextLocal’s bulk SMS solutions have helped many companies grow their business, and if that’s what you seek, we’re sure they can do the same for you too.
Read – 11 SMS Marketing Best Practices for Effective Campaigns
5. Msg91: Best for OTP and Automated Messaging
REASONS TO BUY: ISO 27001:2013 certified, Experienced professionals, SendOTP
Msg91 is specialized in delivering excellent SMS automation at affordable rates, thus ending your exploration for many small brands.
Msg91 is a force to reckon with in the Indian bulk SMS industry. Over 30,000+ businesses still patronize it, proving it deserves on this list. Brands like Xiaomi, Razorpay, Dream 11, Patanjali, and more all use this bulk SMS service to engage customers.
One of the main things that make Msg91 stand out is the type of product they offer. They categorized their services into channels and applications.
You can use their channels’ SMS, Email, Voice, OneAPI, ShortURL, RCS, and WhatsApp services. Let’s take the SMS service, for instance. Using it means your conversation and automated client communication are streamlined for greater efficiency.
For the applications they offer, you have Segmento, Hello, Campaign, and SendOTP. Segmento is a very efficient tool for managing your contacts, and SendOTP is a dedicated platform to deliver One-Time Passwords at light speed. At the same time, Hello was designed to make conversation and automated communication much easier between you and them.
We reiterate that Msg91 is a popular choice for businesses of all sizes due to its wide range of features and services. Thus, it’s an excellent option for anyone who wants a bulk SMS service provider in India.
6. 2Factor.in: Best for Ultra-Fast OTP Delivery
REASONS TO BUY: Boasts 2-6 seconds SMS delivery & Pay per delivery
2Factor.in is Mumbai based bulk SMS service provider in India, founded by Rahul Ambardekar, that dedicatedly serves businesses with O.T.P (two-factor authentication) and automated service alerts via HTTP API.
The company boasts of sending 3+ million per day, which is splendid!
2factor promises the O.T.P SMS delivery within 2-6 seconds. It refunds the SMS credit if it fails to deliver OTP on the first attempt and redelivers the OTP via a substitute channel.
2factor’s SMS dashboard is intuitive, and API is easy to use and offers decent features. The free trial is still a little bare, but it allows you to learn about the product and its usage.
The top two reasons we liked about 2factor that pushed it to the leading bulk SMS providers list and distinct are “Direct connections with Telecom operators” and “Failover handling.”
Overall, 2factor.in, with robust technology and an excellent carrier network, is a decent service you could trust, and we recommend it.
7. KAPsystem: Best for Mid-Size Businesses with Complex Needs
REASONS TO BUY: Experienced professionals and reputable
Kapsystem places itself as a highly evolving bulk SMS provider. This is true as Kapsystem offers a user-friendly web interface. You don’t need to be a tech geek to navigate their features and provide scalable resources throughout your journey, ensuring higher deliverability and great value.
Despite the U.I. simplicity, there’s a lot one can do – such as the ability to schedule, developer API, contacts management, Unicode messaging, and many more.
With 10+ cities presence and 12+ years of experience, Mr.Ananth Prasath and his team have been able to bag the biggest Indian brands like IndiaBulls, ZOVI, Titan, Dr.Batra’s, Future group, TATA Housing, and more.
Prices start from Rs.7625 for 25k credits, and you can pay as you use.
While Kapsystem is not in the SMS spotlight these days, we feel their platform is professional and well-designed for businesses that stand out well in the top competition.
Kapsystem is an appealing SMS service that needs to be on your final list.
8. Fast2SMS: Best Budget-Friendly Option with Rapid Delivery
Fast2SMS.com is a leading bulk SMS service provider in India, offering a comprehensive range of SMS marketing solutions to businesses, organizations, schools, and colleges. With a user-friendly platform and affordable pricing plans, Fast2SMS.com has become a go-to choice for those seeking to connect with their customers, clients, or communities via Bulk messaging.
One of the key advantages of using Fast2SMS.com is its ability to send bulk SMS messages quickly and easily. Users can upload their contact lists, compose their message, and hit send, with delivery guaranteed within seconds. This makes it an ideal solution for time-sensitive announcements, promotions, or reminders.
In addition to its fast and efficient delivery, Fast2SMS.com also offers a variety of features to enhance the user experience. These include customizable sender IDs, scheduling options, real-time delivery reports, and more. Plus, its API integration allows users to integrate SMS functionality into their own applications, websites, or software, making it a versatile solution for businesses of all sizes.
How to Choose the Best Bulk SMS Provider for Your Business
With numerous options available, selecting the right provider requires careful consideration of several key factors:
1. User-Friendly Interface
Look for platforms that offer intuitive dashboards and require minimal technical knowledge. The best providers make it simple to upload contacts, compose messages, and analyze campaign performance without specialized training.
2. Integration Capabilities
Modern businesses need SMS capabilities that seamlessly connect with their existing tools. Essential features include HTTP API support for automating messages triggered by specific events:
- Customer sign-ups
- Password resets
- Order confirmations
- Payment receipts
- Appointment reminders
3. Scalable Pricing Models
Avoid getting locked into rigid plans that don’t grow with your business. The most business-friendly providers offer:
- Pay-as-you-go options
- Volume-based discounts
- Flexible credit systems
- No long-term contracts
4. Responsive Customer Support
When message delivery is time-sensitive, having access to quick, helpful support becomes crucial. Top providers offer:
- Multi-channel support (chat, email, phone)
- Extended business hours
- Comprehensive knowledge bases
- Dedicated account managers for larger clients
Comprehensive Comparison Chart: India’s Top Bulk SMS Providers
| Company | Starting Price | SMS API | Free trial | Reviews | Best for |
|---|---|---|---|---|---|
| Digimiles | Rs.1,375 | Free | On request | 4.8 | O.T.P & transactional SMS |
| Gupshup | Customized | Free | On request | 4.8 | SMS, WhatsApp API, Viber, and Telegram |
| Infobip | Customized | Free | On request | 4.8 | SMS, MMS, Voice, Video, Email, Live Chat, Mobile Push, etc. |
| Text Local | Rs.1475 | Free | Yes | 4.8 | Bulk SMS, 2-Way messaging |
| Msg91 | Rs.1250 | Free | Yes | 4.7 | O.T.P and Promotional SMS |
| 2Factor | Customized | Free | Yes | 4.7 | OTP and Service alerts |
| Kapsystem | Rs.7625 | Free | On request | 4.7 | Bulk SMS and Service alerts |
| Fast2SMS | Starts at 14 Paisa per SMS for high vol. | Free | Yes | Na | Bulk SMS and API |
Conclusion – Top Bulk SMS Service Providers in India
The Indian market offers an impressive range of bulk SMS providers to suit every need and budget. While I’ve highlighted the strengths of the top 8 services, remember that the “best” provider ultimately depends on your specific requirements.
Before making your final decision:
- Take advantage of free trials to test the user interface and delivery speeds
- Request sample messages to evaluate delivery quality
- Check integration options with your existing systems
- Consider both immediate needs and future scaling requirements
By carefully evaluating these factors against your business goals, you’ll find the perfect bulk SMS partner to power your communication strategy.
Happy texting!
