Are you looking for a reliable bulk SMS providers in India to boost your business’s marketing efforts? If so, you’ve come to the right place.

In today’s digital age, bulk SMS has great benefits for a business and is an effective way to reach out to a large audience and promote your products or services. However, choosing the right bulk SMS service provider in India can be a daunting task, given the plenty of options available in the market.

I’ve been covering technology, blogging, and digital marketing for businesses for more than 8 years. In this time, I’ve thoroughly researched and tested many SMS apps for businesses. Based on that experience, I’ve a compiled a list of the top 8 bulk SMS providers in India. Whether you’re a small business owner or a large enterprise, these providers offer scalable solutions that can meet your specific marketing needs and budget.

So, without further ado, let’s dive into the list and find the perfect bulk SMS service provider for your business.

Important note: The following services are not in ranking order. So we recommend you do your diligence before making any purchase decision.

List of top 8 bulk SMS providers in India

1. Digimiles
2. Gupshup
3. Infobip
4. Text Local
5. Msg91
6. 2Factor
7. Kapsystem
8. Fast2SMS.com

Criteria for choosing top bulk SMS vendor in India

India offers a wide spectrum of SMS vendors, each catering to specific niches such as political campaigns, educational institutions, startups, enterprises, mobile apps, e-commerce, and more. To cut through these options, I’ve set four key criteria for evaluation applicable to any organization, regardless of size or industry.

1. Easy to use

Setting up an SMS service for your business shouldn’t need hiring an agency. There are numerous SMS vendors that can help you integrate SMS into your operations, without requiring a huge amount of technical expertise. Almost all the vendors on the list have a easy-to-understand-and-use web interface to send messages and access reports.

2. Easy Integration

Businesses today require seamless integration of SMS capabilities into their websites, tools, and mobile apps. Beyond manual SMS sending via web portals, the ability to automate SMS messages for various events such as sign-ups, password resets, order confirmations, and delivery updates through an HTTP SMS API is essential for efficient and quick operations.

3. Scalability

Businesses should have flexible options for SMS service. It’s important to avoid being locked into plans that don’t fit their needs or incurring excessive charges for scaling up. A pay-as-you-go approach as mentioned in the list with competitive rates is ideal.

4. Friendly Professional Support

A reliable SMS provider should offer exceptional customer support, characterized by friendliness and professionalism, to assist you with any query or issue via different medium such as chat, call, email, blog, resource center.

Comparison of Top Bulk SMS Providers in India – Pricing, Features, and Reviews

Below is a complete comparison of India’s most popular and best SMS providers.

Company	Basic Plan	SMS API	Free trial	Review	Best for
Digimiles	Rs.1,375	Free	On request	4.9	Promotional SMS, O.T.P, transactional SMS, and WhatsApp messaging.
Gupshup	Customized	Free	On request	4.9	SMS, WhatsApp API, Viber, and Telegram
Infobip	Customized	Free	On request	4.9	SMS, MMS, Voice, Video, Email, Live Chat, Mobile Push, etc.
Text Local	Rs.1475	Free	Yes	4.9	Bulk SMS, 2-Way messaging
Msg91	Rs.1250	Free	Yes	4.8	O.T.P and Promotional SMS
2Factor	Customized	Free	Yes	4.8	OTP and Service alerts
Kapsystem	Rs.7625	Free	On request	4.7	Bulk SMS and Service alerts
Fast2SMS	Starts at 14 Paisa per SMS for high vol.	Free	Yes	Na	Bulk SMS and API

1. Digimiles

REASONS TO BUY – ISO 9001:2015 Certified, affordable, reputable, Streamlined interface.

Services it offers – Promotional bulk SMS, OTP and Transactional SMS, Free SMS API & WhatsApp messaging.

If you’re searching for a unicorn in the A2P messaging world, look no further than Digimiles. This platform offers affordable SMS plans with many choices to suit your needs. And the best part? You can even resell their top-notch service under your agency’s brand name.

With its server and a commitment to customer satisfaction, Digimiles is the real deal. So why settle for a run-of-the-mill SMS provider when you can partner with Digimiles? Check them out today and take your SMS game to the next level.

The best thing is that “No Technical Expertise” is required with Digimiles SMS service. Pick a plan, complete the initial DLT formality, and start your SMS campaigns.

The most popular SMS plan is the basic one which costs Rs.1375+GST. This lets you send SMS to up to 5000 contacts. Should you need more credits, upgrade to their next plans anytime.

What’s more fascinating is that its premium routing helps reduce the latency and ensures the maximum SMS delivery rate in the least time.

Some of their key clients include Tinder, Prime Focus Technologies, Bank of Baroda (Vijaya Bank), Times of India, HT Media, India Veterinary Association, Delhi Public School, etc.

It seems a little unfair to complain about Digimiles, whose web dashboard is simple and getting started is easy. Digimiles is a must-try and no-regret SMS provider in India for small businesses.

Digimiles features:

• Real-time SMS delivery reports (graph)
• Add contacts and manage groups
• HTTP SMS API and Sample coding
• SMS templates
• 6 Alphabetic sender ID for Service alerts and numeric ID for promotional texts
• Message Scheduling
• SMS personalization

Digimiles awards:

• Best Value by Software Suggest in 2020
• Most Popular SMS Software of 2022

2. Gupshup

REASONS TO BUY: Reputation and Reliability

Gupshup is a leading cloud-based messaging platform that provides businesses with tools to build, test, deploy, and manage conversational messaging experiences across various channels, including SMS, WhatsApp, Facebook Messenger, Viber, and more.

The platform allows businesses to engage with their customers in real-time, automate responses, and personalize messages to increase engagement and improve customer satisfaction with omnichannel messaging and built-in compliance.

Gupshup has been recognized for its innovation and impact, winning numerous awards and accolades for its contributions to the messaging industry.

Also read, Top 5 Bulk SMS Providers in Bangalore

3. Infobip

REASONS TO BUY – Experience and RELIABILITY

Infobip is a global cloud-based communication platform that offers a range of messaging and voice services to businesses and enterprises worldwide. One of their key offerings is their SMS service, which enables businesses to send and receive text messages to customers and clients worldwide.

With over 17 years of experience, Infobip has been a global leader in text messaging, and the expansion continues.

The platform is easy to use, with a user-friendly dashboard that enables businesses to send messages, manage contacts, and monitor campaign performance. The service also integrates with popular customer relationship management (CRM) tools, enabling businesses to automate messaging campaigns based on customer behavior and preferences.

Also read, Bulk SMS for School and College

4. TextLocal

REASONS TO BUY: Great features, affordable basic plans

Although TextLocal is a U.K based company, it eventually developed as one of the leading bulk SMS providers in India, won the hearts of consumers, and made it to our list.

TextLocal offers many features and services that help businesses stay connected with their customers. Get their services, and you’ll get reliable, affordable, and easy-to-use SMS solutions designed to meet the specific needs of businesses of all sizes.

Its scalable platform can be easily integrated into any existing infrastructure, making it the best SMS solution for mid and large-scale enterprises.

TextLocal offers a basic plan of Rs.1475+GST, which lets you send Service alerts, Promotional SMS, and OTPs for up to 5000 contacts.

Clients love the sheer number of features this Text Local has. The fact that you can personalize your bulk SMS and compose it in more than 20 languages is quite impressive. And you’re allowed to attach images, PDFs, videos, spreadsheets, and other file types.

The real-time delivery report feature also means you’ll be able to gauge how effective your campaign outreach is.

The best feature we like the most is 2-way SMS; brands now can record their customers’ and prospects’ responses via specific short and long keywords. However, you need to pay to avail of this addon.

With a whopping 1 Billion SMS pushes per month and over 225,000+ customers, Text Local is India’s best-in-class and must-try bulk SMS company. Their essential client list includes giants like DLF, Urban Ladder, Bisleri, intel, Apollo hospitals, RentoMojo, Fortis, etc.

TextLocal’s bulk SMS solutions have helped many companies grow their business, and if that’s what you seek, we’re sure they can do the same for you too.

Read – 11 SMS Marketing Best Practices for Effective Campaigns

5. Msg91

REASONS TO BUY: ISO 27001:2013 certified, Experienced professionals, SendOTP

Msg91 is specialized in delivering excellent SMS automation at affordable rates, thus ending your exploration for many small brands.

Msg91 is a force to reckon with in the Indian bulk SMS industry. Over 30,000+ businesses still patronize it, proving it deserves on this list. Brands like Xiaomi, Razorpay, Dream 11, Patanjali, and more all use this bulk SMS service to engage customers.

One of the main things that make Msg91 stand out is the type of product they offer. They categorized the services they provide into channels and applications.

You can use their channels’ SMS, Email, Voice, OneAPI, ShortURL, RCS, and WhatsApp services. Let’s take the SMS service, for instance. Using it means your conversation and automated client communication are streamlined for greater efficiency.

For the applications they offer, you have Segmento, Hello, Campaign, and SendOTP. Segmento is a very efficient tool for managing your contacts, and SendOTP is a dedicated platform to deliver One-Time Passwords at light speed. At the same time, Hello was designed to make conversation and automated communication much easier between you and them.

We reiterate that Msg91 is a popular choice for businesses of all sizes due to its wide range of features and services. Thus, it’s an excellent option for anyone who wants a bulk SMS service provider in India.

6. 2Factor.in

REASONS TO BUY: Boasts 2-6 seconds SMS delivery & Pay per delivery

2Factor.in is Mumbai based bulk SMS service provider in India, founded by Rahul Ambardekar, that dedicatedly serves businesses with O.T.P (two-factor authentication) and automated service alerts via HTTP API.

The company boasts of sending 3+ million per day, which is splendid!

2factor promises the O.T.P SMS delivery within 2-6 seconds. It refunds the SMS credit if it fails to deliver OTP on the first attempt and redelivers the OTP via a substitute channel.

2factor’s SMS dashboard is intuitive, and API is easy to use and offers decent features. The free trial is still a little bare, but it allows you to learn about the product and its usage.

The top two reasons we liked about 2factor that pushed it to the leading bulk SMS providers list and distinct are “Direct connections with Telecom operators” and “Failover handling.”

Overall, 2factor.in, with robust technology and an excellent carrier network, is a decent service you could trust, and we recommend it.

7. Kapsystem

REASONS TO BUY: Experienced professionals and reputable

Kapsystem places itself as a highly evolving bulk SMS provider. This is true as Kapsystem offers a user-friendly web interface. You don’t need to be a tech geek to navigate their features and provide scalable resources throughout your journey, ensuring higher deliverability and great value.

Despite the U.I. simplicity, there’s a lot one can do – such as the ability to schedule, developer API, contacts management, Unicode messaging, and many more.

With 10+ cities presence and 12+ years of experience, Mr.Ananth Prasath and his team have been able to bag the biggest Indian brands like IndiaBulls, ZOVI, Titan, Dr.Batra’s, Future group, TATA Housing, and more.

Prices start from Rs.7625 for 25k credits, and you can pay as you use.

While Kapsystem is not in the SMS spotlight these days, we feel their platform is professional and well-designed for businesses that stand out well in the top competition.

Kapsystem is an appealing SMS service that needs to be on your final list.

8. Fast2SMS

Fast2SMS.com is a leading bulk SMS service provider in India, offering a comprehensive range of SMS marketing solutions to businesses, organizations, schools, and colleges. With a user-friendly platform and affordable pricing plans, Fast2SMS.com has become a go-to choice for those seeking to connect with their customers, clients, or communities via Bulk messaging.

One of the key advantages of using Fast2SMS.com is its ability to send bulk SMS messages quickly and easily. Users can upload their contact lists, compose their message, and hit send, with delivery guaranteed within seconds. This makes it an ideal solution for time-sensitive announcements, promotions, or reminders.

In addition to its fast and efficient delivery, Fast2SMS.com also offers a variety of features to enhance the user experience. These include customizable sender IDs, scheduling options, real-time delivery reports, and more. Plus, its API integration allows users to integrate SMS functionality into their own applications, websites, or software, making it a versatile solution for businesses of all sizes.

Conclusion – Top Bulk SMS Service Providers in India

The Indian market offers a range of bulk SMS providers, each catering to various needs and budgets. We’ve explored eight of the top companies, highlighting their strengths and features.

Remember, the best SMS provider in India depends on your specific requirements and budget. You need to consider factors like pricing, delivery rates, features, and customer support. Don’t hesitate to take advantage of free trials or demos offered by them.

By carefully evaluating your needs and exploring the options presented, you’re well on your way to selecting the perfect bulk SMS partner to propel your business communication strategy forward. Happy texting!